Image of Vineyard.
Image of Founder Karen Behnke at Farm and Image of Vineyards.

Juice Beauty Bought The Farm

As a pioneering beauty company known for offering clinically validated skincare and vibrant plant-based makeup products formulated with authentically organic ingredients, we're proud to announce we've purchased a sustainable farm located in the heart of the Sonoma Wine Country in Healdsburg, California.

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Meet Vine #1

Vine #1, a very special vine, but first let us explain ... one of our favorite activities at the Juice Beauty Farm is observing the different flowers and fruits (including the grapes, figs, olives, and apples to name a few!) growing around the property and seeing how they change throughout the seasons. The inspiration to grow our own ingredients came from our belief that organically farmed ingredients have higher antioxidant levels and these ingredients are the most important piece of our secret sauce formulas!

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Image of Karen Behnke and Family walking outdoors and image of Grapes on vine.

Why a Farm?

It all starts with Karen, our founder, who has dedicated her entire life to health, wellness, fitness and organic living. Karen has leapt over multiple obstacles in her life and defied all odds to be thriving as a serial wellness entrepreneur. The Juice Beauty farm provides an opportunity to showcase the California, organic, wellness, antioxidant rich ingredients core to the brand and Karen’s lifestyle.

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Location, location, location

Healdsburg, fast becoming known as the farm to table hotspot in the wine region of California was our top choice for Juice Beauty farmland for so many reasons. Sonoma County is connected to Marin County where our sustainable headquarters is located, Juice Beauty’s distribution center is located in Sonoma County, the chic town of Healdsburg fits Juice Beauty’s brand, the area is a wellness mecca and more. Vogue recently wrote an article citing Healdsburg as the bustling town with creative culinary energy and a main California vacation destination.

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Meet Dick & Lisa, the original vineyard farmers

A far cry from his adventures as a child growing up in Brooklyn who tried to germinate seeds from 2 cent packets he bought with his pocket money, fast forward to the 2000’s and Dick Handal has become a successful winemaker and vineyard farmer growing acres of sustainable grape varietals in Sonoma County, California at the farm that he and his wife Lisa sold to Juice Beauty.

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Image of Grapes on Vine and Apples on Tree.

It’s harvest time!

Harvest is looming with the exact day completely dependent on the weather conditions and how the grapes have matured as judged by our expert vineyard managers and farmers. Of course scientific tests are done for sugar, acidity, ph, brix, and more but our vineyard managers watch and taste the grapes daily to determine the exact time to harvest. A vineyard fun fact for some varieties of grapes, so says our experts, is to taste them to also determine the exact perfect time for harvest. The progression of grape tastes goes from flavor releases of: Green Apple taste > Cherry taste > Plum taste > Jam like taste. It’s the “art and science” of grape growing!

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After the grape, apple and olive harvests, the fruit is packed in bins and is delivered to our processing companies. Juice Beauty uses two West Coast professional organic food processing companies to prepare our organic fruit to be sent to our labs. Of course organic grapes and apples are two of our favorites since we use so much of this resveratrol and malic acid rich ingredients.

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The awesome apple—Malic Acid Rich Apple Trees

Thinking of fall, apple harvests and apple pie? Well, even if you aren’t in the fall mode, maybe it’s the season to contemplate effective exfoliation of your skin. Why exfoliate? To achieve healthy, glowing skin. Fall is a great time to give nature a boost. If you are in your twenties, your skin cells are naturally turning over monthly but if you are past 30, well let’s just say you might need a bit of help moving this process along, particularly after a fun filled summer of beach, saltwater and chlorine.

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Image of Karen Behnke, Founder, running and bicyclists.

Fitness & Wellness at our Core

In the early 1980’s, Founder Karen started one of the first aerobics exercise businesses in San Francisco and then subsequently one of the first corporate wellness companies in the United States. Wellness and healthy living is at the core of Juice Beauty’s mission and inspiration for Karen starting one of the first Organic beauty companies, Juice Beauty.

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The Amazing Grape - Resveratrol Rich Grape

Grapes were brought to the USA hundreds of years ago from Europe and are in fact a type of berry with more than 8,000 grape varieties from about 60 species. The Dry Creek Valley area offers the perfect growing conditions for grapes like Cabernet, Zinfandel and Sauvignon Blanc, the region’s signature wines, as well as Bordeaux and Rhone varietals.

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Image of Lemon and Olives.

We love olives—Squalene and Oil rich Olives

Olive oil, we all love it! It’s obtained by physically pressing the olives to obtain the nutrients held within. Olives are full of fatty acids like omega-3’s, lipids and antioxidants (like Vitamin A and E) to help protect the skin from free radical damage. Deeply hydrating and balancing for the skin’s moisture levels. and because it contains vitamin K and squalene, it can help to plump, soften and hydrate.

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The happy sunflower—Bio-mimetic plant lipid rich sunflowers

One of the happiest flowers on earth, the sunflower, aptly named for it’s close resemblance to the sun, just looks happy and inspires happiness

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Night-time bloom with the Sacred Lilly Flowers & Evening Primrose flowers

Nocturnal flowers most active at night targeted to help renew the appearance of the skin's surface

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This is how we formulate – organic botanical juices first

After Founder, Karen developed a keen interest in personal care products with her first pregnancy at age 40. She was astounded to learn that, although the skin absorbs over 60% of what is placed on it, there were very few available healthy personal care products that worked well. She wanted to create meaningful change in the beauty industry.

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Meet Mimi—Elle Magazine named her a GENIUS as she produces award winning products

Innovation comes easily to the Juice Beauty team. The Product development team consists of Mimi, head of Product Development, Paul, head of Marketing and Karen, Founder, as well as a team of support professionals. Originally, Karen led all innovation and ideas for product development but as the company grew, it is now a collaborative effort led by our product development and marketing team.

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Product Innovation - at our sustainable Northern California Headquarters

The brainstorming for product innovation happens at Juice Beauty’s sustainable headquarters

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Juice Beauty’s labs

All final formulas and ingredients are finally mixed, tested and produced at Juice Beauty’s Labs, based in the Western Region of the United States. These labs are run by professional scientists and they have special organic lines for Juice Beauty’s ingredients.

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Our Sonoma County Distribution Center Direct To You!

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On To Shelf, at Juice Beauty’s Retail partners

ULTA. Sephora Canada, Neiman Marcus, Bloomingdales, Dillards, Belks, Credo, Pharmaca, Anthropologie, and more.

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Farm to Beauty - Your Gorgeous Face

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